The future of coffee houses is getting brighter and brighter in the U.S. There are more consumers who are interested in drinking coffee daily. There are more than 20,000 coffee shops in the U.S with annual revenue of $10 billion. The coffee market is crowded with competitions between corporate brands and private brands. Unlike the old day when coffee shops were marketed traditionally, which the main distribution channels were pamphlet, brochure and leaflet, the current coffee shops target their audience by social media. Social media is a useful tool for the coffee house owners to get to know their customers, position their products and differentiate their brands.
There are many popular social platforms to get in touch with the customers such as Facebook, Twitter, YouTube, Pinterest.
Facebook: currently is the most used by people all over the world. There are always potential customers on this social network. The level interaction between business and customer is high. Business can publish product information and generate conversation as well as feedback from the customers. Recently, Facebook has many updates for advertising such as “Promote” function, “Create Page”, “Create Ads”
Twitter: one of the easiest way to let your message heard is to post it in Twitter. A great way to generate more views is to put on hashtag (#) and find a great influencer. You can also work up to be an influencer in the internet as well.
YouTube: It is the largest video sharing site as of today.
Pinterest: With tangible products like the coffee house, Pinterest is a place where business display the best picture of the product they have.