Coffee shops and Social Media

The future of coffee houses is getting brighter and brighter in the U.S. There are more consumers who are interested in drinking coffee daily. There are more than 20,000 coffee shops in the U.S with annual revenue of $10 billion. The coffee market is crowded with competitions between corporate brands and private brands. Unlike the old day when coffee shops were marketed traditionally, which the main distribution channels were pamphlet, brochure and leaflet, the current coffee shops target their audience by social media. Social media is a useful tool for the coffee house owners to get to know their customers, position their products and differentiate their brands.

There are many popular social platforms to get in touch with the customers such as Facebook, Twitter, YouTube, Pinterest.

Facebook: currently is the most used by people all over the world. There are always potential customers on this social network. The level interaction between business and customer is high. Business can publish product information and generate conversation as well as feedback from the customers. Recently, Facebook has many updates for advertising such as “Promote” function, “Create Page”, “Create Ads

Twitter: one of the easiest way to let your message heard is to post it in Twitter. A great way to generate more views is to put on hashtag (#) and find a great influencer. You can also work up to be an influencer in the internet as well.

YouTube: It is the largest video sharing site as of today.

Pinterest: With tangible products like the coffee house, Pinterest is a place where business display the best picture of the product they have. 

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What are 3 things that make me go to the coffee shop?

If I can name things that make me want to go to a specific coffee shop, the list would be endless. Therefore, to make the lists short, easy to read and full of content at the same time, I will limit the reasons to 3. There are attaching images of the wonderful coffee shop that I traveled to so that you won’t get bored while reading it.

Have you ever wondered while there is a specific spot that is so memorable, that every time your friend needs a recommendation about an interesting place to go, you always recommend that place? Maybe there are a lot things come to your mind: interior design, music, good service, nice whip cream, etc. All of these reasons are all part of first impression.

First impression is extremely important. A good impression will boost up your brand image and maximize added value. When I go to different places and experience the variety of coffee shops, I get to know that impression comes from great passion of the coffee shop owner. Starbucks gives me a sense of vintage and comfort. Angel-in-us has a modernized feeling. Highland coffee is a high-end place, which makes me feel confident and proud of myself. Yet, these places are corporate coffee business. A self-owned coffee shop, in my opinion, is different. It is more passionate to me. Many privately owned coffee shops have their own unique style, theme and atmosphere as well as their own recipes. In contrast to corporate coffee shops, these privately owned business win the customers by their first impressions.

Do you think that first impression is important to open a business?

Do you think that first impression is important to open a business?

One of the things that makes your business memorable is the big buzz around the community. In this case, social media comes in handy. Now, there are a lot of methods to use to approach the new customers: word of mouth, leaflet, brochure, online social media platform. At first, it is always better to understand the target market before launching a marketing plan strategy. Advertising the coffee house business online is a great way to start. Usually, I use TripAdvisor to search for a great coffee place to visit when I travel to a new area. For those who don’t know about TripAdvisor, TripAdvisor is “Unbiased hotel reviews, photos and travel advice for hotels and vacations – Compare prices with just one click.” TripAdvisor is a great tool to advertise your coffee business. The information regarding advertising in TripAdvisor is here.

Last but not least, I always felt that good service is what keep the customers stay and recommend the business to their peers. Don’t you think that good service doesn’t always limit in the way the employees treat the customers? Good services can translate to a nice heart in the customer’s latte, clean environment, a friendly smile from the employees to the customers, good feeling when the customers leave the shop, etc. It is not biased to say that you know immediately that the shop offer good service when you enter the store, because everything is a representation of perfect and tres bien inside the store.

A perfect Tiramisu means good service

A perfect Tiramisu means good service

All in all, the 3 things that keep me coming over and over at a coffee shop are: first impression, popularity and good service. From a customer point of view, I hope this article helps you – as an entrepreneur – find out the critical information that makes your business differentiate from others, and as a customer – share the nice experience together.

 

About me

Hello everybody,

As you can see, this is a blog about coffee house. This blog is a dedication to all coffee house lovers in the world. To many, the most pleasurable moments are to have a great time in the coffee house, have a sip of hot chocolate in the cold winter while have fun with friends and make small talks. I am also not an exception who are love to make a squeal over a cute little cupcake kiosk.

For many reasons, I fall in love with the coffee house. It also became my dream to build a successful business chain of cute little small houses all over the world. I hope that through this blog I can bring my passion and positive view about coffee house to other people and inspire them to own a business one day.

It is going to be a weekly updated blog about my reviews, my thoughts about coffee house throughout the world. The information I have is from the travels I have had over the past years, from the coffee houses which are near my house to the ones that are popular such as Starbucks, Gloria Jean’s Coffee. All of those made such a great experience to me. And I am glad that through this blog I can share those information to you guys.

It is for sure that the blog does not only limit to my knowledge about coffee houses but it is also about great ideology, concept, design of coffee houses that I can’t wait to put those information out just for the thrill of all the coffee house lovers.

Last but not least, hope you have a great time reading my blog. Also, I hope that you can find your own true passion and create a great business one day.

From Ping Ping with love❣
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