What makes the customers come to your coffee house?

Hello everybody,

Nowadays, drinking coffee is an essential part in most everybody’s life. The practicality from drinking coffee is huge. One sip of coffee can magically revitalize energy and make your day become more productive. That is one of the reasons why I am addicted to the coffee house.

In the past, people know how to make coffee since the 15th century. Coffee trees are believed to first appear in Yemen, South Arab. It was later spread to Egypt and North America. And by the late 16th century, its magic usage of revitalization reached the Middle East, Persia and Turkey. Now, there is nobody in the world does not know what coffee is.

A coffee house cannot be successful if the barista does not know how to make a good cup of coffee. Certainly, there are many elements that a businessman needs to consider before entering this challenging yet interesting market. When creating this blog, a lot of things come to my mind. Is it a successful approach in 4Ps which creates a successful business? Is it because of a good market analysis? And what elements from the brand that guarantee success?

From the experience of my travels, I always get attracted to these characteristics:

1. Brand identity



La Distributice |408 Avenue du Mont-Royal Est, Montréal, QC H2J 1W1, Canada
☎ +1 514-291-4825

2. Uniqueness

Starbucks coffee’s concept


Starbucks is known for its variety of menu and its great taste. My favorite is Strawberry Frappuccino. I am always in love with their smoothies and cream 

I made a to-do list when I came to the U.S to study. My goal is to put a small tick in the box when the task is done. Starbucks is an attraction. I like the coffee house’s menu board, its yummy recipe and the cozy environment. The interesting combination creates a unique Starbucks brand.


Up Cafe |269 Nguyễn Trọng Tuyển, Q.Phú Nhuận, Ho Chi Minh City, Vietnam

“Woa!!!” That is what I felt when coming to Up Cafe. The interior design is upside down like the name of the coffee house. The most amazing thing is not only the inside of the building is upside down, but the external structure as well. I came here to take pictures and experienced new layout offered by the coffee shop.

The uniqueness is sound and clear – the coffee house’s appearance. Up Cafe was widely known among coffee house lovers before it was build. However, I always feel that there is more than the layout that Up Cafe can offer.


Gac Hoa cafe |92 Phạm Ngọc Thạch

I went to this place countless of time. I cannot believe that in such a noisy and pollutant place like Saigon, there still exists a cozy, warm and romantic environment like Gac Hoa cafe. The first thing that I noticed is that this coffee house is full of flower blossoms. I felt like a princess when coming to this place.

3. Location

In my opinion, the best location to open a coffee house is in the most crowded district, in the intersection of the roads, near the school, and in the airport. Seriously, people know about your coffee house brand even before it is marketed. There is a reason that you always find Starbucks coffee somewhere in the airport.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s